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Honest Marketing

Share The very fact that you’re reading this article right now, on “The Translucent View,” rather than scanning YouTube for videos of kittens, or the latest round of mud-slinging by GOP candidates, means that you probably care. You’d probably love to make a difference to the world. You’re probably aware of the enormous and growing [...]

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Authentic Marketing

Share I’ve noticed that most of the people I know with a real message and something to contribute have a deep disdain for the world of marketing and advertising. We grew up associating marketing with persuasion, manipulation, and even dishonesty and lying. It was that dirty thing that people do when they have no real [...]

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Redefining Success

Share Arjuna dialogs with Success Coach Jack Canfield Arjuna:    Jack, you are recognized as a great authority on success.  In the last months, with changes in the economy, many people are re-evaluating what success is all about. First of all, it’s more difficult these days to make money and accumulate a lot of stuff because [...]

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Multiple Bottom Lines

Share Please enjoy the following excerpt form my Best-selling book, The Translucent Revolution, New World Library, 2005. Joe Kresse, with the Foundation for Global Community, is another translucent activist who perceives business as a ripe arena for transformation. He reports that translucent values emerge in businesses when they are willing to question the traditional idea [...]

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The Game is Changing

Share Please enjoy the following except from an interview I did with Jennifer Hough of Soul Talk radio last week: Arjuna: This is an amazing time to be alive. It is really so important to be in these conversations, because the whole game is changing very, very fast. Up until just quite recently, there has [...]

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