In living memory, wealth was traditionally passed down through families to the firstborn son. Money stayed in the hands of men. At least in the Western world, this practice has become more or less completely obsolete. Because women live longer than men, perhaps because they invest more intelligently, Anders Ferguson estimates that at least 60 percent of investment assets will be in the hands of women within ten to twenty years. He points to the power of Oprah Winfrey, for example, to galvanize and give voice to feminine wisdom. “The feminine is gaining power,” he says. “Power is not a bad thing. Force is a tough thing, the traditional male thing, but empowerment is a very different part of the puzzle.” James Berry, the founder of the Business in Consciousness Conference, has seen it become much easier over the years to find women in senior executive positions willing to speak from a place of the empowered feminine.

When a woman controls the checkbook, her spending habits are different from a man’s. How many women buy guns, large machines, or poisonous chemicals? At least in my house, when Chameli goes shopping she is likely to come home with things that smell good, taste good, look beautiful, and make us healthy. Give me the credit card, and we end up with better power tools. As more translucent people, particularly women, have more control over investment, we are seeing the emergence of increasingly sophisticated filters that favor environmental sustainability, social and economic equality, and respect for cultural diversity.

The goddess is not only transforming business as shareholders, of course. In the last decades we have seen women take stewardship for businesses, and the different environments such a change can create. “The infusion of women into positions of leadership,” says Ferguson, “is central to the translucent transformation of business.” He feels that the traditional trajectory of moving up the ladder is very masculine. The feminine style of leadership nurtures the people in an organization, nurtures the environment, and places profit as a by-product of integrity instead of a substitute for it. The masculine obsession with “more, more, more” is replaced, in the translucent balance of masculine and feminine, with nurturing what is already here.

This is an excerpt from my book, The Translucent Revolution.  To read more, purchase the book here.

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