Fred Goes to Costco



My new book, “Better Than Sex,” will be out this summer.  Here is a sneak peak for you:

Let me tell you a little story about a man named Fred.

Fred goes shopping at Costco.  Just like everyone else, he shows his membership card, he gets himself a shopping cart, and begins to wander among the stacks of TVs, tools, clothes, food and books.  But then Fred is a little careless, and he runs his cart into a huge display of shoes.  The whole thing comes crashing down on top of Fred, and he is thrown to the floor. For a few moments, our intrepid hero is knocked unconscious, but people come to rescue him from under the pile, and he soon comes around, with a sore bump on the back of his head. He is fine, except that he cannot remember where he is, who he is, what his name is, or what he is supposed to be doing in this strange place. 

Fred sits up.  He looks around.  “What kind of strange place is this?” he asks himself.

He sees people, almost all of them in a hurry, pushing carts down aisles, looking to left and right, and taking things from the shelves. “Batteries, I want it for me.  Five pound bucket of guacamole, I want that for me.  Jeans, give me five pairs for me and my tribe.  Shampoo, give me a gallon for me.  More more more, I want more for me.” Fred also sees other people, dressed in white coats, some driving fork lifts, putting more things back onto the shelves.

“Where am I?” Fred asks himself.  “What is this strange place?” 

He struggles to his feet, he steadies himself on his shopping cart. Fred wants to fit in, so he also starts to walk down the aisles, and, somewhat mechanically, he also starts to take things from shelves and to put them in his cart.  When in Rome…do as the Romans do. But inside himself, there is a voice. “I want to go home.  I don’t really like this place so much. I don’t mind the TVs, or the food, or the books or the clothes.  It all looks very nice. And useful. But everyone is in such a hurry. I want to go home.”

The problem for Fred is that he has lost his memory. He cant remember where home is, or what home is.  He just knows that home is not this place. He has an intuition, a memory in his cells, that home is peaceful, home is relaxed, home is familiar.  Home is comfortable. He knows that at home he needs nothing, he is missing nothing. At home, his cart is always already full. Fred is taken over by this longing, this yearning for something which his mind cannot remember or describe, but which his heart cannot forget. It haunts him. “I want to go home so much. I am tired, I want to rest where it is familiar. I want to home so badly, but I don’t remember the address, the street, even the area of town.”

Fred is deeply, painfully homesick.

Do you sometimes feel this way about living here on Planet Earth?”


Many people do. In fact, most of the people who come to us for Awakening Coaching, and all of the people who train to become Awakening Coaches, feel this sense of longing.

Longing is different from desire. Desire is for something outside yourself. Tangible. Fixed. But, as you’ve probably found out, when you fulfill one desire it just leads to more. Longing is for something deeper. Longing is for The One Thing which lights everything else up. The art of Awakening Coaching is designed to bring this longing alive in you. To wake it up so that, just like Fred, the activity of getting more and more things to put in your shopping cart seems a little less important, and the longing for home seems a little more important. The great news is that once you wake up this longing in this way, it’s relatively easy to fulfill it, at least in snap shots. Your real nature is not far away, or a distant goal at the end of a long journey. It’s already right here, just covered up under the activity of, “more for Me.”

Awakening Coaching focuses on seven specific skills, which anyone can learn and master easily to support anyone else in waking up and bringing forth this longing, and the awakening to your true nature.

Please join me for a free teleseminar this Thursday, May 24th, at 6 PM Pacific Time to find out about the 7 core competencies of Awakening Coaching.

For everyone who registers for the teleseminar, I will send you the entire first chapter of my new book, “Better Than Sex.”

See you then!

Tags: , , ,

4 Responses to “Fred Goes to Costco”

  1. Sherilyn May 21, 2012 at 11:42 pm // Reply

    Arjuna always finds a unique, a humorous, and a profound way to describe various situations representative of our human condition. The fact that he can achieve all three simultaneously, in a single body of writing, remains one of his greater gifts. To be moved, amused, and find myself in resonance with the dilemmas and truths being revealed in his stories and musing is my usual reaction to Arjuna’s writing… and this time is no different. I love being entertained and given meaty bones on which my soul can chew. Thanks yet again, Arjuna!


  2. Germaine May 22, 2012 at 1:16 am // Reply

    Hello Arjuna! I once went with my daughter to Costco and I really did feel like I was in a different and very strange world. Everyone was filling their carts to the max and it was exactly as you describe – hurry, hurry, hurry, take, take, take. Your book sounds great!


  3. kitschmaster May 22, 2012 at 6:07 am // Reply

    fred is coming home! ii like it!


  4. Katharina May 22, 2012 at 8:47 am // Reply

    Thank you Arjuna…I am always interested in reading your blogs. I was living at the East Coast near NYC for two years and now I am back in Germany . 2008 I read your book about Deeksha and the Oneness University and I became a blessing giver. So I am connected with the Oneness Groups everywhere. It means a lot for me. But I know you are doing your own work now for a longer time. Its a beautiful work…thank you Arjuna. May be one day you will come to Germany. Love and kiss from Katharina


Leave a Reply

Please type the characters of this captcha image in the input box

Please type the characters of this captcha image in the input box